The PR Asia 2023 Conference on 8 November 2023, a highly anticipated event attracted the influential public relations and communications professionals from across the industry. With a stellar lineup of speakers, the conference provided a platform for insightful discussions and knowledge sharing in a one-day power-packed learning experience.
One of the highlight talks at the conference was delivered by Shirley Tan, the MCMC Head of Strategic Communications and Industry Relations. Her talk, titled "Shaping your Narratives Strategically in the Era of Converged Media to Combat Misinformation and Disinformation," addressed a pressing issue faced by professionals in the field today.
Her talk aimed to equip attendees with strategies to strategically shape their narratives in order to counteract the negative effects of misleading information, in an era where information is easily accessible and widely disseminated through various media channels.
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