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Connecting seniors to a digital future

17 May 2022, The Star
AS a leading integrated telecommunications and digital services provider for organisations in Malaysia, REDtone is driven by the goal of connecting the unconnected. The company is committed to supporting the Malaysian Government in providing mobile and Internet access to underserved communities, including the elderly. Working together with the Malaysian Government via the Universal Service Provision (USP) and Pusat Ekonomi Digital Keluarga Malaysia (PEDi) projects, REDtone provides mobile and Internet coverage to older people in rural areas. The growth of infrastructure networks and increasing information digitisation in these areas have helped raise awareness among the older generation of the benefits of embracing a digital lifestyle in every aspect of their lives.

Digital inclusion: so everyone can thrive

Advocating the use of digital technologies, REDtone has designed and facilitated training aimed at fostering digital literacy among seniors, strengthening the accessibility of social services and improving their quality of life while addressing the inequities of digital access. REDtone’s efforts in expanding cellular and Internet coverage to remote areas have enabled communities there to communicate and nurture relationships with their loved ones from afar through phone and video calls, text messaging or even social media. Many believe that older adults who stay socially engaged have a greater sense of belonging and higher self-esteem. They are also happier and more likely to lead healthier lives.

The world at their fingertips

The last few years have demonstrated that seniors are ready to jump on the technology bandwagon. REDtone provides training to teach seniors how to use computers and smartphones. These skills enable them to access digital government services, make e-payments and keep up with the latest news. The possibilities online are endless for seniors, from browsing content and streaming entertainment to looking for tips to improve their health. Digital platforms, especially e-commerce, can also help ensure the financial well-being of older adults. REDtone facilitates “Usahawan” training that leverages Internet connectivity to empower older micro-entrepreneurs from villages by helping them transition from their traditional businesses to e-commerce platforms.

A new era of connected ageing

REDtone is forging ahead with its plans to work closely with the Malaysian Government and other service providers to expand Internet coverage in rural areas. By delivering reliable digital infrastructure and services, the company continues to do its part to support seniors on their journey towards a purposeful and fulfilling digital life.
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